Capturing the
Global Private
Brand Opportunity

How to crack the code
Where. How. Who. What.

A two-day conference for companies looking to sell beyond their borders and capitalize on the emerging global growth of private brand products

Bella Vista, Sydney, NSW

February 25-26, 2019

Cracking the Global Private Brand Opportunity:

How to Crack the Code: Where. How. Who. What.

Recent years have witnessed a dramatic growth in private brands* around the world. In 2017 every continent showed growth in the market share of private brands with Europe now just under 50% in unit sales. The global market share approaches 17% of all food products sold and is increasing at an accelerating rate. This two-day seminar and workshop offers a unique opportunity to leverage the latest trends, insights, and best practices to export and compete successfully in the rapidly growing global private brand marketplace.

* also referred to as own label, private label, store brands, etc.

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“Retail has entered a period of rapid change…the pace of international
expansion continues to grow...retailers are looking to private label
sourcing to drive more differentiation on the shelf and to defend market
share, margin and brand reputation.”
- Deloitte Consulting


Key Benefits and Learning Outcomes

Individuals attending this two-day program will:

  • Acquire in-depth knowledge of private brand programs from best practice retailers on each continent.

  • Learn about market opportunities and challenges in all key global markets.

  • Understand the economics of private brand manufacturing and selling.

  • Determine whether or not private brand is an appropriate strategy for your company.

  • Find out how eCommerce and digital marketing are changing the private brand landscape.

  • Discover how both retailers and consumers are making decisions about private brands.

  • Leverage one-on-one opportunities and interactions with private brand experts from around the world.


Program Agenda

Featuring the “Global Masters of Private Brands!”

Learn from a team of international experts how to choose your place in the world of private brands!

Tom Stephens · Jim Wisner · Edgar Elzerman · Bill Trainor.

Find new export opportunities around the world!

Program Agenda

State of the Game
Global Trends and Metrics
WORKSHOP I: Where Are You Now?
Private Brand Architecture
Private Brand Economics
Brands on the Run

SPECIAL LUNCHEON PRESENTATION: Woolworths Food Innovators Centre

Store Brands Around the World
North America
Emerging Nations: The Rest of the World

Each region overview covers consumer and industry trends, what’s new, retailer leaders, promotion/marketing/product examples, and market dynamics


Retailer Dynamics
Retailer Trends
Private Brand Category Management
WORKSHOP II: Customer Challenges
Dealing with the Retailer
eCommerce and Private Brands


The Manufacturer’s Perspective
Should You Be in Private Brands?
Manufacturer Economics
Requirements and Resources
WORKSHOP III: Planning Your Strategy
Your Questions and Closing Remarks

The day will begin at 8:30 am and end at 5:00 pm with morning and afternoon coffee breaks and luncheon for attendees.

Who Should Attend?

This program is designed for manufacturers, retailers, and others who are either currently engaged in private brands, considering entering the private brand marketplace, or pursuing export opportunities to other markets. It is targeted to individuals at all levels of management responsibility, including:

  • senior management

  • trade marketing managers • brand managers

  • sales personnel

  • international sales managers

  • retail and manufacturer service providers and consultants

  • retail manufacturers and suppliers

  • retailers interested in the global marketplace for their brands

“The Global Masters of Private Brands”

The program will be conducted by four well-known international private brand experts. Each is recognized both in their home markets and around the world and have many years of hands-on experience with private brands in both the retail and manufacturing sector. They are “The Masters of Private Brands.”


Edgar Elzerman

Partner, the Partnering Group
Founder Elzerman Consultancy International

Edgar is the former Vice-President of Private Brands for Ahold USA and Director of European Sourcing for Royal Ahold. He is a Partner in The Partnering Group, consulting with both manufacturers and retailers in Europe and globally on private brand management, category leadership, customer/joint business planning and supplier negotiations. He is recognized throughout Europe as the co-host of PLMA Live! EU which is broadcast online in five languages. Edgar has a Master’s degree in Business Economics at the Erasmus University in Rotterdam, The Netherlands, with a Major in Marketing.


Tom Stephens

Canada and the World
Founder, Brand Strategy Consultants
2018 Inductee, Private Label Hall of Fame

Tom Stephens founded Brand Strategy Consultants, Inc. in 1994 after serving as Executive Vice President of Presidents Choice International for Loblaw. Prior to moving to Canada, Tom had spent 19 years with Woolworths Ltd. in South Africa. Tom has consulted with retailers and manufacturers on six continents in retail, private brand manufacturing, food brokerage, advertising, television production, and store and package design. Tom has taught Private Brand strategy for the past 16 years at St. Joseph’s University, Philadelphia, as well as at Nyenrode Business University in Holland, and Jia Tong University in Shanghai. He was a 2018 inductee to the Private Label Hall of Fame.

Jim-Wisner (2).gif

Jim Wisner

North America
President, Wisner Marketing Group, Inc.

Jim Wisner was a Vice-president at Jewel Food Stores, Shaw’s, and Topco Associates before starting the Wisner Marketing Group in 1999. Wisner Marketing has developed dozens of industry-wide research and education programs including Center Store Renewal, Supply Chain Optimization for Specialty Foods, Multicultural Marketing, Ask PLMA, and others. He is currently developing the first comprehensive approach to Private Brand Category Management with the Food Marketing Institute (FMI).

Jim has presented on private brand strategies on six continents. He has served as adjunct faculty in the PLMA Private Label Executive Education Programs in the U.S. and China. Jim is a graduate of the University of Notre Dame and earned his MBA from the Kellogg Graduate School of Management at Northwestern University.


Bill Trainor

Managing Director, Marketing Impact Group Pty., Ltd.
General Manager, PLMA, Australia and New Zealand

Marketing Impact Group Pty. Ltd, is a specialized consultancy supporting clients in achieving success in eCommerce, on the Amazon platform, and in the development and best practice management of Private Brand initiatives. In the latter role, Bill serves as General Manager of PLMA Australia/New Zealand (Private Label Manufacturer’s Association), delivering record membership growth whilst driving unprecedented levels of retailer engagement to support optimal growth of the Private Brand sector in Australasia. Bill was previously with a number of FMCG manufacturing firms in the Asia-Pacific market including Kraft Foods, Simplot, Salad Fresh, Ross Cosmetics, Sara Lee, and Mainland Dairies. He has a degree in Marketing from Monash University.



Recent comments about this program:

There is nothing more important for private label manufacturers than to expand their markets and take advantage of unique opportunities in global business. This program will help manufacturers and distributors to understand how to do it successfully.
— Brian Sharoff, President, PLMA
Excellent facilitators and thought stimulating information plus good opportunities to network with like-minded individuals.
— ExportTT (Trinidad & Tobago)
Extremely well-structured, detailed. I learned tremendous new information and insights...using private label strategies.
— ExportTT (Trinidad & Tobago)

Event Venue

Woolworths Head Office

1, Woolworths Way, Bella Vista, NSW
Monday-Tuesday, February 25-26, 2019
8:30am - 5:00pm

Conference Fee $995 AUD (+gst)


Want to connect with companies looking for your help to grow their business in new markets? Attendees at the conference can only succeed with a little help from some new friends. A limited number of event sponsorships are available for those firms that want to stand out from the crowd and can play a role in helping manufacturers and retailers conquer new worlds.

Choose from several packages







Recognition on all event materials, website, ads, and event signage*

Stage recognition at opening

Company marketing collateral distributed in attendee welcome packets

Discounts on additional registrations

Sponsor table with materials in room.


Exended breaks for interaction


Registrations included




Sponsor reception

Dinner with the PB Global Masters


* Sponsor prominence in materials proportional to sponsorship level.

Make the best of your sponsor opportunity. Talk with us:

Jim Wisner | jimwisner@wisnermarketing.com | +1 847.680.3688

Tom Stephens | tomstephens@brandstrategyconsultants.ca | +1 416.907.9848

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